Europe & India

Rooted in yoga.
Connected
across borders.

Business consultancy for yoga schools, studios and retreat organisers building meaningful connections between Europe and India.

Discuss your project Explore services
Silhouette of a yoga practitioner holding warrior pose beneath a coastal rock arch at sunrise
International partnershipsBusiness developmentProgramme strategyEnglish · Español
A sense of place

From the Himalayas
to the Mediterranean.

Coastal communities, mountain landscapes and spaces for practice. A glimpse of the places that inspire connections between yoga businesses in India and Europe.

Colourful beach huts, fishing boats and coconut palms on Palolem Beach in South Goa
01 / INDIA

South Goa

Palolem's palm-lined coast and the slower rhythm of life by the Arabian Sea.

McLeod Ganj hillside buildings beneath the snow-covered Dhauladhar mountains near Dharamshala
02 / INDIA

Dharamshala

Himalayan foothills, mountain communities and a different pace for reflection.

Pine-covered cliffs and blue Mediterranean water near Deià in Mallorca, Spain
03 / SPAIN

The Mediterranean

Mallorca's rocky coves, clear water and the meeting of mountains and sea.

A shared direction

Two markets.
More possibilities.

Good collaborations begin with clear expectations, cultural understanding and a practical plan. The consultancy supports businesses on both sides of the journey.

01 / EUROPE → INDIA

For European yoga businesses

Develop your approach to working with Indian schools, teachers and retreat partners.

  • Define partnership goals and selection criteria
  • Shape retreat and training programme concepts
  • Plan communication, responsibilities and delivery
02 / INDIA → EUROPE

For Indian yoga schools

Make your offering clearer and more accessible to European students and collaborators.

  • Refine international positioning and messaging
  • Develop outreach and partnership strategies
  • Improve the student journey and programme presentation
How I can help

Thoughtful strategy.
Practical next steps.

01

Partnership development

Clarify what a successful collaboration looks like, map potential partner profiles and develop an approach to starting the right conversations.

Focus: partner criteria, outreach & collaboration planning
02

International growth

Review your audience, offering and communication to build a business development plan that makes sense for your next market.

Focus: positioning, audience & growth priorities
03

Programme & operations

Bring structure to retreat and training ideas, from programme design and participant communication to the processes behind delivery.

Focus: programme structure, student experience & operations
Megan Murphy, yoga business consultant, smiling with Granada’s Alhambra in the background
Meet your consultant

Megan Murphy

My background brings together entrepreneurship, international business development and learning operations with a personal commitment to yoga.

Based in Madrid, with time spent in India's yoga communities, I bring a practical, cross-cultural perspective to the work of building a yoga business across borders.

I work in English and Spanish, with an approach centred on clear communication, respectful collaboration and realistic plans.

Business developmentLearning & operationsYoga practitionerEnglish & Spanish
Working together

From an idea to a clear plan.

A group practising yoga outdoors together on a sunlit lawn
01 / UNDERSTAND

Start with a conversation

Share your business, your goals and the challenge you want to work through.

02 / DEFINE

Agree the scope

Set priorities, deliverables and a way of working suited to your project.

03 / DEVELOP

Build your next steps

Translate the strategy into practical actions, with support tailored to the agreed scope.

Let's connect

What would you
like to build?

Tell me a little about your school, studio or project, and how you hope to connect Europe and India.

WhatsApp · +34 673 188 421 ↗
Start a conversation

Madrid, Spain · Working across Europe & India

Photography credits

Destination and yoga photography via Unsplash: South Goa — Sumit Sourav · Dharamshala — Aditya Chache · Mallorca — Anders J · Sunrise yoga — Dave Contreras · Outdoor yoga — Marea Wellness. Destination and yoga images illustrate the locations and practice; consultant portrait supplied by Megan Murphy.